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A FINITE LIFE, AN INFINITE CHASE FOR SNOW @ NISEKO × RUSUTSU × KIRORO × SAPPORO TEINE
Couple snowboarding lesson at Niseko ski resort with snowy mountain view

Let the Instructor Teach! Why You Shouldn’t Coach Your Partner


Want to create an unforgettable Valentine’s Day memory? My advice: hire a coach!

The hardest student to teach is always your own partner. If it goes well, it’s because he/she’s a genius; if it goes badly, it’s your fault for not explaining it right. Wait until your loved one is confident on the slopes—then you can hold hands and chase the snow together forever! 💝

Niseko’s ski season runs from November to May—every run is a romantic milestone, and every ski resort is the perfect date spot.💕 Sharing the same passion and attitude for life makes everything simpler and happier—cold outside, but warm hearts inside!

Wishing all ski couples a 160-day “White Valentine’s”! Let’s chase the snow together forever. 💝💖

Female snowboarder sitting on snow, pointing ahead, with several snowboarders in the background Couple practicing snowboarding in powder, hands on the ground climbing up the hill Couple sitting on snow buckling snowboard boots, getting ready to ride

Couple making a heart gesture in the snow, enjoying skiing together Couple learning to ski, woman standing in front Niseko ski resort couple holding hands among the trees, snowy view in the distance

Couple lying in the snow, relaxing with their snowboards Niseko ski resort couple with open arms, enjoying skiing Couple snowboarding down a slope, ski resort and lift in the background